PPC Search Engine Optimisation
Non-organic SEO (PPC) refers to paid results or advertisements typically via Google Adwords, Yahoo Search Marketing or Microsoft adCenter. Pay per click (PPC) is an example where you pay every time a potential customer enters a search and clicks on your ad on whichever search engine your ad was placed. Your advertising criterion determines the audience who will see your ad. You can pre-set the geographic location of where your customers can see your advert and define the advert search by consumer interest and behaviour.
These are commonly used methods to get to a specifically targeted audience to locate your website and turn your advertising investment into an online revenue stream. Consumers who you do not target will not see your ad due to your pre-determined keyword selections thus maximising your investment and ultimately saving on advertising costs. There is not a monthly or yearly commitment with this type of online advertising and your PPC advertising campaign can be edited, updated or paused at any time.