Be honest, do you really know what Marketing is?
Put simply, Marketing is the strategy applied to create awareness of a product, service or an event to sell it! Marketing is straight forward to explain once you know exactly what it is, and where it comes in the campaign chain. Marketing is not an idea, a design or a product, it is the strategic delivery of these components into the consumer market. Getting that message across to the public via the media is a double edged sword. First the correct message has to be created, and then steps have to be taken to ensure it is received in the way that you want it to be publicly presented.
Playing the media game is fraught with danger. The media is an industry much the same as any other, so therefore we have the same pressures applied in the pursuit of success. When a press release is received the first question in the minds of the recipients are, 'So what’s in it for us', 'Will this gain us more viewers, readers or listeners'? Unfortunately it is as simple and as brutal as that!