Facebook Moving Non-Paid Posts out of Newsfeeds in Favour of Paid Ads
Is Facebook's Move, Progression or Regression?
After 8 years of finding innovative ways to make boring subjects sound socially interesting, there is now a move by Facebook to migrate non-paying Posts out of User Newsfeeds to the new ‘Explore Feed’, in favour of paid Ads. So whether you have great and relevant content or not, it no longer matters as you can now pay Facebook to circumnavigate the problem & reach your target audience for you. BUT if you don’t have an advertising budget, then it looks like you’re out of luck from here on in where Facebook is concerned..
Facebook in particular claim they have to make this move, because the amount of content they are bombarded with on a daily basis makes it impossible to sift through all Facebook posts for the ones which are relevant to their individual 1.89 billion Users. To put this into perspective, Facebook alone receives 3.3 million new posts per minute, and these posts range from what User’s have had for lunch, to videos of performing domestic cats and everything in between.
Is there a better way? Content Marketing